Marketing SMS/Email System
Automated marketing platform for SMS and email campaigns with analytics, user segmentation, and campaign management. Helps businesses reach their customers effectively.
Client
Marketing Agency
Duration
5 months
Team Size
3 developers
Year
Technologies Used
Project Overview
This comprehensive marketing automation platform enables businesses to create, manage, and analyze multi-channel marketing campaigns. The system supports both SMS and email marketing with advanced segmentation, A/B testing, and detailed analytics. It includes drag-and-drop campaign builders and automated workflow management.
Challenges
- Managing high-volume message delivery with optimal timing
- Building intelligent segmentation algorithms
- Ensuring compliance with email and SMS regulations
- Creating intuitive drag-and-drop campaign builders
Solutions
- Implemented distributed queue system for scalable message delivery
- Built AI-powered segmentation based on user behavior patterns
- Integrated compliance checks for GDPR, CAN-SPAM, and TCPA
- Created React-based visual campaign builder with real-time preview
Key Features
- Campaign Management
- User Segmentation
- Analytics
- SMS/Email Integration
- Reporting
- A/B Testing
- Automated Workflows
- Template Library
- Contact Management
- Delivery Optimization
- Compliance Management
- API Integration
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